New Angance is a French brand, specialized in dermo-cosmetics and recognized for its masks, specially in Asia.
Their current design does not match with their desired positioning of the brand. During 2018, they wanted a refonte of their website, something more "upscale, simplified, minimalist".
I started by doing a benchmark, exploring the competitors and also brands with similar values like Channel, Dior, etc. Then I presented two different graphic propositions, I developed one of them as a home page for desktop and mobile phone.
Two graphical proposition were presented, with two moodbards each: one inspirational board and another one with what the futur website could look like. Here is the selected one:
Icons are in black and with outlines, to suggest something more « upscale », as well as secondary cal to action. There is no radius on rectangles corners, because we do not want something too much amical but more luxury. The gold call to action is here to suggest some upscale touch on the website.
New Angance is now looking for a freelance designer to develop their website. Unfortunately I am not available to do the job. So, if you are interested in, I can put you in relation with them. 💸
Did you like this project? Do not be shy and contact me now! 🙏