Refonte website

Client
New Angance
Services
UX & UI design
Countries
France and Asia

What i Did

Branding
Ecommerce
High fidelity prototype
Responsive design

Brief introduction

Logo BNP Paribas Leasing Solutions

Context & my role

New Angance is a French brand, specialized in dermo-cosmetics and recognized for its masks, specially in Asia.

Their current design does not match with their desired positioning of the brand. During 2018, they wanted a refonte of their website, something more "upscale, simplified, minimalist".

I started by doing a benchmark, exploring the competitors and also brands with similar values like Channel, Dior, etc. Then I presented two different graphic propositions, I developed one of them as a home page for desktop and mobile phone.

Old website

Here is an overview of their old website 👇

Branding

Moodboard

Two graphical proposition were presented, with two moodbards each: one inspirational board and another one with what the futur website could look like. Here is the selected one:

Website redesign

#8F372E

rgba (143, 55, 46, 100)

#F9F0D9

rgba (249, 240, 217, 100)

#F0D18A

rgba (249, 209, 138, 100)

#E5BB6D

rgba (229, 187, 109, 100)

#A48237

rgba (164, 130, 55, 100)

Click above to see the prototype on Invision 👆

Call to action & icons

Icons are in black and with outlines, to suggest something more « upscale », as well as secondary cal to action. There is no radius on rectangles corners, because we do not want something too much amical but more luxury. The gold call to action is here to suggest some upscale touch on the website.

Acheter

Seconday call to action

Acheter

Primary call to action
Tomate
visage
corps
produit
hydratation
premium
mains
hydrate
flacon

Responsive design

Current status

New Angance is now looking for a freelance designer to develop their website. Unfortunately I am not available to do the job. So, if you are interested in, I can put you in relation with them. 💸

Did you like this project? Do not be shy and contact me now! 🙏