What i Did
Persona
Customer Journey Map
Flowchart
Workshops
Field observation
User test & interview
During 2017 & 2018, I worked as UX & UI Designer at BNP Paribas Leasing Solution, where I was responsible for designing a new platform for collaborators and end-user from France and England.
I explored and designed an early stage concept for business customers and led UX research and design working closely with a team of products-owners, business analyst, scrum-master, agile coach, architect and developers. I had an incredible opportunity to tackle a big problem and design a tangible solution for people from France and England, which is now also used in Italy and soon in other countries from Europe.
Thanks to the workshops we did, and also information we gather during face-to-face interview, we were able to sum-up the french journey. Since it was not the same all over Europe, we had to do the same process for United-Kindgom customers and internal sales. So we went in England to do workshops, that is how we discovered a new persona on their process: we named him Kors.
Here is a workflow to sum up « who has the action? » between the different persona. Associated to each step is the appropriate status.
After the observation & research phase, we started to prioritize. We used the MoSCoW methodology to rank the fonctionalities and epics from 2017 to 2018: must, should, could and won’t. It helped us to create our road map and to communicate to the sponsors and end-users.
Unfortunatly interfaces are confidentials. If you would like to learn more about my experience, feel free to contact me! ✌️
